CEO of SLD Sports Management Group


Stacy Danley serves as the CEO of SLD Sports Management Group, specializing in event management, corporate consulting, and sports marketing. With a wealth of experience spanning over two decades in sports leadership, he held positions as an Athletic Director at Alabama State (2010-2012), Tuskegee (2007-2009), and Auburn University (1997-2005).

During his tenure at Alabama State, Danley effectively oversaw facility upgrades totaling $85 million, resulting in a remarkable increase in revenue from $250,000 to $1.3 million. Notably, he was a trailblazer in establishing the All-American Society for fundraising and successfully negotiated a $500,000 football game contract with the University of Kentucky. His contributions extended to serving on prominent committees within the NCAA and FCS ADA, and he remains an integral part of the BCA.

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    While serving as the Athletic Director at Tuskegee, Danley successfully negotiated a substantial sponsorship agreement of $837,000 with Pepsi and adeptly oversaw facility improvement initiatives amounting to $1.2 million. His illustrious career encompasses notable roles at Auburn University and within the Southeastern Conference, underscoring Stacy Danley’s accomplishments as a true reflection of his exceptional skill and unwavering commitment in the realm of sports management.

    Danley’s unwavering enthusiasm for sports leadership has not merely influenced his professional trajectory but has also imprinted a lasting impact on the entities he has been associated with. His capacity for innovation and his visionary outlook have propelled him to a prominent position within the realm of sports management. As he persists in charting a course of excellence in event management, corporate consultation, and sports marketing, his extensive background remains an invaluable resource, motivating those in his vicinity and propelling the industry into uncharted territories.